We have taken one small step but we are hopeful that this dialogue will continue so that we optimise opportunities for our sector. A meeting with the 2010 Host Cities will be held to consolidate this engagement.ĬWUSA president Mabutho Sithole said, “A very constructive meeting was held and the Ministry must be commended for heeding the call of the local industry on this matter. There would be further engagement on the arts and culture components at fan parks and public viewing areas to make this a truly African arts and culture experience.No names will be publicly announced until contracts are signed with the artists. More artists would be included in the June 10th Concert line-up so that it should be more representative and reflect gender and demographic concerns.SAMPA would have a line of communication with Control Room.

The South African Music Promoters Association (SAMPA) would work together with the Los Angeles-based Control Room Company that is staging the concert to satisfy BEE concerns.

The Ministry of Arts and Culture, the Creative Workers Union of South Africa (CWUSA) and the 2010 FIFA World Cup Organising Committee South Africa (OC) met again on Tuesday 12 April to discuss the inclusion of more local artists in the line-up for the concert at Soweto's Orlando Stadium on 10 June 2010. Over the counter ticket sales opened today, Thursday, 15 April 2010, so pop down to join the crowds and buy your tickets and sing along through the games. An agreement to feature more local artists at the Official Kick-off Concert for the 2010 FIFA World Cup and an announcement that the SABC will play only South African and African music on its 15 Public Broadcasting Service (PBS) division's radio stations means visitors and fans will experience SA sound more fully during the World Cup.

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